I think Banq is right: simple is king. When comparing with M$ technology, people used to blame java for making simply things complicated, yes, the strangeth of java is it can handle complex work, while M$ stuffs are notorious as they often fail in front of real world problems.
Now it's time to show that Java can be as simple as or even simpler to use than your darling technology( whatever it is). I would claim you can build a j2ee demo in 20 mins with topas, of course, it's a propaganda. But that's the goal, to make "程序女工/男工" useful and productive.